Broadway is rolling out the welcome mat with a new Broadway League initiative for first-time Broadway theatregoers of all ages.

To celebrate your debut as a Broadway audience member, ask for a "My First Broadway Show" sticker sheet when you get to the theatre. One sticker turns your Playbill into a souvenir keepsake commemorating this special occasion. The second sticker is for you to wear proudly. It will look great in your social media posts—make sure to tag #FirstBroadwayShow!

Stickers are now available at ALL Broadway theatres. Get yours at the merchandise counter.

Welcome to the Broadway community!