The Broadway League's official on-line headquarters for Broadway information in NYC and across North America.
Broadway is rolling out the welcome mat with a new Broadway League initiative for first-time Broadway theatregoers of all ages.
To celebrate your debut as a Broadway audience member, ask for a "My First Broadway Show" sticker sheet when you get to the theatre. One sticker turns your Playbill into a souvenir keepsake commemorating this special occasion. The second sticker is for you to wear proudly. It will look great in your social media posts—make sure to tag #FirstBroadwayShow!
Stickers are now available at ALL Broadway theatres. Get yours at the merchandise counter.
Welcome to the Broadway community!