Viva Broadway is a national Broadway League audience development partnership with the Hispanic community that helps bridge the world of Broadway with Latino audiences around the country.
This long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together around live theatre, and augmenting career opportunities for Latinos on Broadway in NYC and nationally.
Stage and screen star Bianca Marroquin of Broadway's Chicago is the National Ambassador for Viva Broadway. A National Advisory Board of industry and cultural notables helps strategize and spread the word about all that Broadway has to offer this growing and vibrant community.
Viva Broadway embraces media and education initiatives, concerts, events and promotions, career development programs, and more. It is integrated into all programs of The Broadway League.
Viva Broadway is a program of The Broadway League.
Viva Broadway kicks off Hispanic Heritage Month in Times Square
The Broadway League kicked off Hispanic Heritage Month with a special free outdoor celebration. Lin-Manuel Miranda and John Leguizamo (Latin History for Morons) co-hosted the festivities. The program included special guest appearances and performances from current and past Broadway stars including Ana Villafañe and cast members from On Your Feet! The Story of Emilio & Gloria Estefan, Rodney Ingram (The Phantom of the Opera), Emma Pfaeffle (Charlie and the Chocolate Factory) and Mandy Gonzalez (Hamilton, pictured above in photo by Jeremy Daniel).
Gloria Estefan and Miami Sound Machine: A Benefit Concert for Viva Broadway
Gloria Estefan & Miami Sound Machine (pictured at left, photo by Jeremy Daniel) returned to New York City to perform a special concert comprising their greatest hits including: “Get On Your Feet,” “Conga,” “Rhythm is Gonna Get You,” “Mi Tierra,” and more. The concert was directed by Sergio Trujillo.
West Side Story Screening with Rita Moreno
As part of "Sunday Movies at the Palace with Lin-Manuel Miranda," Viva Broadway and the United Palace of Cultural Arts in Washington Heights hosted a conversation with Rita Moreno and a screening of West Side Story, the 1961 film based on the legendary Broadway musical of the same title.
Panel: The Growing Influence of Latinos Working on Broadway (pictured at right: the panelists)
Viva Broadway, AARP and the New York Times presented a panel discussion that included playwright Quiara Alegría-Hudes, performer Gabriela Garcia, composer Lin-Manuel Miranda, performer Luis Salgado and choreographer Sergio Trujillo, moderated by the Times's Tanzina Vega.
View video highlights of this panel below.
In the Heights: In Concert (pictured at left: Lin-Manuel Miranda and the company)
Viva Broadway joined with 5000 Broadway Productions and the United Palace of Cultural Arts to present a one-night-only concert in Washington Heights. Lin-Manuel Miranda and original cast members of In the Heights reunited to perform a concert version of the 2008 Tony Award®-winning Best Musical. The event raised $92,000 for the Northern Manhattan Arts Alliance and family theatregoing initiatives including the League's Family First Nights program.
Viva Broadway Fiesta
Broadway fans and artists gathered at Copacabana in this free, pre-theatre party sponsored by Latin Trends magazine and Chivas Regal that helped kick off Broadway Week 2013.
Panel Highlights: The Growing Influence of Latinos Working on Broadway