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Spotlight on Broadway

Viva Broadway

Welcome to Broadway!
¡Bienvenido a Broadway!

Ver esta página en español

 

Viva BroadwayViva Broadway is a national Broadway League audience development partnership with the Hispanic community that helps bridge the world of Broadway with Latino audiences around the country.

This long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together around live theatre, and augmenting career opportunities for Latinos on Broadway in NYC and nationally.

Stage and screen star Bianca Marroquin of Broadway's Chicago is the National Ambassador for Viva Broadway. A National Advisory Board of industry and cultural notables helps strategize and spread the word about all that Broadway has to offer this growing and vibrant community.

Viva Broadway embraces media and education initiatives, concerts, events and promotions, career development programs, and more. It is integrated into all programs of The Broadway League.

 

More information, and event/promotion news:

Visit Viva Broadway on Facebook
Follow Viva Broadway on Twitter
Broadway show information in Spanish
Información sobre los espectáculos de Broadway en español

Viva Broadway is a program of The Broadway League.

 

         
  15 Free Songs  

15 Free Songs!

We invite fans of Viva Broadway to download a playlist of 15 free Broadway songs on iTunes. 

Click here and use code: vivelo

 
         

 

Viva Broadway Advisory Board

Luis Alvarez, Lucie Arnaz, Rosie Berrido, Carolina Casares, Felix Cisneros, Raul Esparza , C. Raul Espinoza, Gabriella Garcia, Marcela Gomez, Linda Guerrero, Jackie Hernandez, Quiara Alegría Hudes, Leon Ichaso, Mari Ichaso, John Leguizamo, Monique Manso, Bianca Marroquin, Luis Miranda, Lou Moreno, Karen Olivo, Jack Rico, Chita Rivera, Luis Salgado, Jamie-Lynn Sigler, Sergio Trujillo, Carmen Wong Ulrich, Gabriela Goddard Zabalua, Marco Zunino

 

Selected Past Events

Gloria EstefanGloria Estefan and Miami Sound Machine: A Benefit Concert for Viva Broadway
September 2015

Gloria Estefan & Miami Sound Machine (pictured at left, photo by Jeremy Daniel) returned to New York City to perform a special concert comprising their greatest hits including: “Get On Your Feet,” “Conga,” “Rhythm is Gonna Get You,” “Mi Tierra,” and more. The concert was directed by Sergio Trujillo.

 

 

 

The Growing Influence of Latinos Working on Broadway

West Side Story Screening with Rita Moreno
February 2014

As part of "Sunday Movies at the Palace with Lin-Manuel Miranda," Viva Broadway and the United Palace of Cultural Arts in Washington Heights hosted a conversation with Rita Moreno and a screening of West Side Story, the 1961 film based on the legendary Broadway musical of the same title.

Panel: The Growing Influence of Latinos Working on Broadway (pictured at right: the panelists)
August 2013

Viva Broadway, AARP and the New York Times presented a panel discussion that included playwright Quiara Alegría-Hudes, performer Gabriela Garcia, composer Lin-Manuel Miranda, performer Luis Salgado and choreographer Sergio Trujillo, moderated by the Times's Tanzina Vega.

View video highlights of this panel below.

In The HeightsIn the Heights: In Concert (pictured at left: Lin-Manuel Miranda and the company)
February 2013

Viva Broadway joined with 5000 Broadway Productions and the United Palace of Cultural Arts to present a one-night-only concert in Washington Heights. Lin-Manuel Miranda and original cast members of In the Heights reunited to perform a concert version of the 2008 Tony Award®-winning Best Musical. The event raised $92,000 for the Northern Manhattan Arts Alliance and family theatregoing initiatives including the League's Family First Nights program.

Viva Broadway Fiesta
January 2013

Broadway fans and artists gathered at Copacabana in this free, pre-theatre party sponsored by Latin Trends magazine and Chivas Regal that helped kick off Broadway Week 2013.

 

Panel Highlights: The Growing Influence of Latinos Working on Broadway 

 

 

 

     
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